1. Why "Up to X% Off" Is Not Your Discount
Start with where the headline comes from. A platform quoting "up to 31% off" typically earned that number on a single, flattering lane: a 10 lb commercial parcel to Zone 2, for example. That lane has a high base rate, so the percentage looks big; no residential surcharge; and no dimensional weight. It is a real number, and it is almost certainly not your number.
Use the shipping-cost optimization overview to decide which cost measure a savings claim should improve. Then apply the account and rate ownership guide to identify the account and rate owner behind the offer.
The baseline matters as much as the percentage. "Off" means off the carrier's retail list rate, the sticker price that almost no established shipper actually pays.[^1] Your current platform already quotes below list, so a new platform's "31% off list" is only meaningful compared with the same baseline and the same parcel. If the pitch deck does not show you the lane, the weight, and the baseline, the headline is decoration.
Then there are the surcharges, which discounts do not touch. Residential delivery carries a flat fee that on a small parcel can equal the base freight itself.[^2] Remote and extended zones add more. Dimensional weight raises the billable weight on light, bulky boxes.[^3] Peak surcharges run from late September through mid-January.[^4] Every one of these is charged at list, on top of your discounted base, and the marketing number ignores all of them.
The only figure worth negotiating around is your effective average savings: what your actual mix of parcels, zones, and surcharges costs, fully loaded, on the new platform versus the current one. Everything else is a number designed to make a sale.






